# Core Values Maximize economic [impact to players and charities](/untitled/core-values/social-impact.md). Maximize economic value capture by system. Maximize fun, excitement, delight for players and spectators. Do some fun / crazy things. Maximize accessibility, playability and winnability by all humans. No pay to win mechanics. No special gaming or crypto skill needed. All ages and cultures. Always free. No unfair advantages or gaming the system. Games and system must be uncheatable. Open platform (to developers, brands, partners, new paradigms) Trust, transparency, do the right things. Innovate & maximize economic return on attention, globally. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://up-protocol.gitbook.io/untitled/core-values.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.