Maximize fun, excitement, delight for players and spectators. Do some fun / crazy things.
Maximize accessibility, playability and winnability by all humans. No pay to win mechanics. No special gaming or crypto skill needed. All ages and cultures. Always free.
No unfair advantages or gaming the system. Games and system must be uncheatable.
Open platform (to developers, brands, partners, new paradigms)
Trust, transparency, do the right things.
Innovate & maximize economic return on attention, globally.