# Roadmap and Milestones

## Milestone 1: Q4 2023 - Q1 2024

* Global Launch (emerging markets)
* Launch of UP DAO and $UP Tokens along with onchain treasury modules
  * $UP Tokens generated and airdropped[^1] to initial community
  * Baseline UP DAO governance locking contracts enabled (in-app and web3 UI)
* Launch of Web3 token integrated version of the app
  * UP Token earnings enabled throughout the app as gameplay incentives;
    * $UP tournaments
    * $UP incentives for achievements, streaks etc...
    * $UP collateral and usage for gameplay
  * UP token withdrawals and prize claims enabled
  * UP tokens supported as in-app purchase currency
* UP Token powered referral tree
* V1 of In-App custodial wallets supported (but does not yet support deposits or navigation / usage of dapps)

## Milestone 2: Q2 2024 - Q4 2024

* Store and marketplace modules
* Self-Serve tournament platform + governance vetting enabled
* In-App non-custodial wallet integration 
* Ecosystem and marketplace partner (e.g. OpenSea or Magic Eden) integration allowing for native access to dapps through in-app user wallet
* Multiplayer / Team games and tournaments
* Live tournaments

## Milestone 3: 2025-

* UP Chain launch
* Key game transactions moved on-chain for verifiability and onchain games
* $UP Tokens and TallyUP tournament SDK to allow for other onchain games to leverage TallyUP's game economy to run their own tournaments.
* Begin development of $UP Token and tournament integration to thrid party games and developers               
* $UP powered ad network
* Spectator games

[^1]: Increasingly feel like this is the best approach to launching our tokens, from many povs - regulatory, ethos / messaging, kpi farming, operational overhead and marketing etc...