# Roadmap and Milestones ## Milestone 1: Q4 2023 - Q1 2024 * Global Launch (emerging markets) * Launch of UP DAO and $UP Tokens along with onchain treasury modules * $UP Tokens generated and airdropped[^1] to initial community * Baseline UP DAO governance locking contracts enabled (in-app and web3 UI) * Launch of Web3 token integrated version of the app * UP Token earnings enabled throughout the app as gameplay incentives; * $UP tournaments * $UP incentives for achievements, streaks etc... * $UP collateral and usage for gameplay * UP token withdrawals and prize claims enabled * UP tokens supported as in-app purchase currency * UP Token powered referral tree * V1 of In-App custodial wallets supported (but does not yet support deposits or navigation / usage of dapps) ## Milestone 2: Q2 2024 - Q4 2024 * Store and marketplace modules * Self-Serve tournament platform + governance vetting enabled * In-App non-custodial wallet integration * Ecosystem and marketplace partner (e.g. OpenSea or Magic Eden) integration allowing for native access to dapps through in-app user wallet * Multiplayer / Team games and tournaments * Live tournaments ## Milestone 3: 2025- * UP Chain launch * Key game transactions moved on-chain for verifiability and onchain games * $UP Tokens and TallyUP tournament SDK to allow for other onchain games to leverage TallyUP's game economy to run their own tournaments. * Begin development of $UP Token and tournament integration to thrid party games and developers * $UP powered ad network * Spectator games [^1]: Increasingly feel like this is the best approach to launching our tokens, from many povs - regulatory, ethos / messaging, kpi farming, operational overhead and marketing etc... --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://up-protocol.gitbook.io/untitled/roadmap-and-milestones.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.